Lumalive

Advertising can finally fill this space!
Philips' new technology Lumalive turns any fabric based product into a screen. We can only wait (and work on ideas) for products like animated national flags, near-dark t-shirt graffiti by Nike, anti-rape sweatsuits for joggers AND sexual offenders, reactive nappies, deep-sea fish disco for divers and fashion for urbanites that adjust to their surrounding style and season, wait for downloadable patterns by nerds-turned artists straight from iStyle codeFeeds.
It looks awesome don' get me wrong, it's one of the few future products that finally caught up with us. It definitely has huge potential. Once they get the batteries sized down from the size of a brick that is.
Check out the video.